OUR STORY.
RICH HISTORY IN FOOTBALL ANALYTICS
Data has always been at the core of our work within football. We understand its strategic value, having spent thousands of hours collecting, structuring and analysing performance and engagement metrics to give clubs, broadcasters and publishers a deeper, more actionable understanding of the game.
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Our experience spans both performance and media applications, having been at the heart of industry introducing expected goals (xG) models into broader industry application in 2016/17.
We have worked closely with team analysts in Japan to integrate data into ongoing performance analysis and player scouting workflows across football and rugby, and in 2016 partnered with the J-League and DAZN to power the in-game statistics displayed on live broadcasts. This work helped bring more sophisticated analytics from the training ground directly to the screen, enhancing how the game was understood by fans and broadcasters.
More than a decade ago, we began working alongside Europe’s leading football clubs, delivering digital media services designed to connect global audiences with the game at the highest level, We operated at the heart of elite football, from matchdays inside the Allianz Arena to Champions League nights with Pep Guardiola.
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We were also on the ground in Germany for the 2014 FIFA World Cup, where we played a central role in launching and managing the official English-language social media channels for the German national team and the DFB (Die Mannschaft). In parallel, we delivered the same for the Italian national team, the Azzurri, helping both federations expand their global reach and engage international audiences at a pivotal moment in world football.
WORKING WITH EUROPE'S ELITE
DEVELOPING PLAYER BRANDS
Outside of penning football articles for global publishers, we have been trusted by leaders in the sports industry to build their audiences across social media, including Real Madrid, AFL, Bundesliga and more.​
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We have worked closely with some of the top football players in the region to grow their profiles off the pitch, including prominent players in the J-League.
QUALIFICATIONS & CERTIFICATIONS
​PROFESSIONAL FOOTBALL SCOUTS ASSOCIATION (PFSA)
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PFSA LEVEL 2 DATA ANALYSIS IN FOOTBALL
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PFSA LEVEL 2 TALENT IDENTIFICATION IN FOOTBALL
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PFSA LEVEL 1 OPPOSITION ANALYSIS
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PFSA LEVEL 1 TECHNICAL SCOUTING IN FOOTBALL
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PFSA LEVEL 1 DATA ANALYSIS IN FOOTBALL
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PFSA LEVEL 1 PERFORMANCE ANALYSIS IN FOOTBALL
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PFSA LEVEL 1 TALENT IDENTIFICATION
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FIFA
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FIFA ACCREDITED FOOTBALL AGENT (NO.202405-6693)