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Women’s Football Sponsorship: Insights from a Global Analysis of 1,000 Players
The global rise of women’s football has triggered one of the most significant shifts the sports sponsorship industry has seen in decades. As audiences surge and major tournaments draw record-breaking viewership, brands are increasingly investing in women’s football sponsorships, athlete endorsements, and commercial partnerships across leagues and national teams worldwide.
Jul 31, 20256 min read
Navigating Social Media & Tall poppy syndrome as a young football player
In today’s digital age, social media has become an essential tool for athletes, especially young football players aiming to elevate their careers and make a name for themselves. As someone with experience guiding players through this landscape across different countries, I’ve seen first-hand how a strategic and thoughtful social media presence can open doors - professional, commercial, and personal. This article offers insight into the timing, content, platforms, pitfalls, an
Jun 25, 20257 min read
When Should a Young Player Sign With a Football Agent? A Guide for Australian Families Navigating Youth Football Pathways
For many families involved in elite youth football, the question arrives sooner than expected. A scout appears at a match. A coach mentions that clubs are watching closely. Suddenly conversations begin to shift away from weekend fixtures and toward contracts, trials and opportunities abroad. At that point parents often search for answers about football agents in Australia (or soccer as the locals call it!) wondering whether their child should have representation and what role
Mar 10, 20258 min read
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